What is the Kano Model? Project, Product, or Feature Prioritisation

The video tutorial explains the Kano model, a prioritization tool for project management. Developed by Professor Noriyaki Kano, it helps identify which features to build based on customer satisfaction and implementation costs. The process involves four steps: identifying potential features, weighing satisfaction against costs, categorizing features, and consulting users. Features are categorized into five types: threshold, performance, excitement, indifferent, and dissatisfaction attributes. The Kano model aids in prioritizing features while considering evolving user expectations, making it a valuable tool alongside others like Moscow Analysis.

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