Shimpei Takahashi: Play this word game to come up with original ideas

The speaker, a toy developer, shares their journey of overcoming data-driven constraints to generate creative ideas. Initially struggling with unoriginal ideas due to data analysis, they introduce Shiritori, a word game, as a method to spark creativity. By using random words, they develop unique toy concepts, such as a toy cat or a cola gun. The speaker emphasizes the importance of free thinking and shares success stories like Mugen Pop Pop, a toy not based on data. They encourage using random word methods for various projects, highlighting the potential for innovative ideas beyond data-driven approaches.

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