VOICED: Russia scores high in the games industry

The video discusses the rise of Allawah, a leading online game developer based in Novosibirsk, Russia. It highlights the company's focus on the American market, avoiding Russian themes to cater to their main audience. Founded in the 1990s by Alexander Laskowsky, Allawah expanded due to skilled designers and low wages, growing to six studios in Russia and Ukraine. The company sells games in 30 countries, translating them into various languages. With a billion-dollar market in Russia, Allawah plans to expand further into Asia and Latin America, leveraging the boom in tablet computers.

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