Tim Leberecht: 3 ways to (usefully) lose control of your brand

The video discusses the changing dynamics in business, highlighting the volatility of reputations and the disconnect between management and employees. It explores the illusion of control in marketing, emphasizing the role of hyperconnectivity and transparency. The video provides examples of companies empowering customers and employees by giving them more control, such as Radiohead's pricing model and Patagonia's anti-consumerism stance. It also discusses the benefits of giving less control to create meaningful experiences. Finally, it emphasizes the importance of serendipity, humility, and openness in business.

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