Getting to Yes - Masters of Negotiation

The video summarizes 'Getting to Yes' by Fisher and Ury, focusing on principled negotiation. It outlines a four-point approach: separating people from the problem, focusing on interests rather than positions, inventing options for mutual gain, and insisting on objective criteria. The concept of BATNA (Best Alternative to a Negotiated Agreement) is also discussed, emphasizing its importance in negotiation strategy.

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