VOICED: Reindeer not just for Christmas in Lapland

The video explores the Sami people's historical reliance on reindeer for transport and food, highlighting how only 10% still live directly off them. Tourism now plays a crucial role in preserving Sami culture, with visitors learning skills like lassoing reindeer. Sami cuisine, centered on reindeer meat, is also discussed. Despite modern integration, the Sami lifestyle remains symbolized by reindeer, supported by tourism.

What new insight or understanding did you gain from this video?