The Extended Marketing Mix - 7Ps of Marketing Simplified

The Extended Marketing Mix - 7Ps of Marketing Simplified

Assessment

Interactive Video

Business

11th Grade - University

Hard

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The video explores the extended marketing mix, which includes seven elements: product, place, price, promotion, people, process, and physical environment. Initially, the marketing mix consisted of four P's, but it was expanded to include three more. Each element plays a crucial role in making a product or service appealing to consumers. The video uses Starbucks as an example to illustrate how these elements are applied in a real-world context, highlighting the company's product offerings, distribution, pricing strategy, promotional efforts, customer service, operational processes, and store design.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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