VOICED : Chinese wineries seek inspiration in foreign cups

The video discusses the efforts of Ningxia vineyards in China to become a major player in the global wine industry. It highlights the collaboration with international wine makers to improve local viticultural skills. Despite having the world's second-largest wine-growing area, China faces challenges in developing its own wine style and competing with imports. The video also explores market opportunities due to a growing middle class and suggests that pricing adjustments could enhance local wine consumption. The potential for Chinese wines to capture a larger market share is significant if quality and pricing align.

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