Entertainment and Education: The Power of Soap Operas in India

The video discusses a popular Indian soap opera produced in partnership with UNICEF, aimed at changing social and health attitudes among its viewers. It highlights the creative techniques used to engage the audience while delivering educational messages, such as using drama to convey health issues. The show successfully balances entertainment and education, addressing topics like maternal health and sanitation. It has significantly impacted viewers' knowledge and attitudes, demonstrating the effectiveness of entertainment education.

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