Understanding Intellectual Property in Business

The video discusses the importance of understanding intellectual property (IP) in business, focusing on the distinctions between employee and employer rights, the transfer and negotiation of IP, and the differences between IP, copyright, and trademarks. It highlights the need for clear employment contracts to define ownership and the importance of managing and valuing IP assets. The video also explores the relationship between domain names, trademarks, and company names, emphasizing the complexities of IP in modern business.

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