Brand Threats

The video discusses a survey by the UN Global Compact revealing that CEOs prioritize sustainability due to investor pressure. It highlights millennials' focus on brands' social and environmental impacts, emphasizing the importance of brand resiliency and capturing consumer opportunities. The video explores methods to assess brand threats, the role of CSR, and examples of companies like Starbucks taking proactive environmental steps. It concludes with the impact of social issues on brand and business resilience.

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