Mintzberg's Design School of Strategy

The video discusses Henry Mintzberg's Design School of strategic development, emphasizing that strategies are formulated by top executives and then implemented throughout the organization. The process is conscious, deliberate, and must be simple and explicit to ensure clear communication and execution. The strategy should be individualized, based on the executive's thought processes and the environment. The design process concludes when the strategy is fully developed and ready for implementation. The Design School is characterized by formal planning in an informal manner, focusing on straightforward and explicit communication.

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