PEST (EL) Analysis

The video discusses the PESOL analysis model, introduced by Dr. Francis Aguilar in 1967, which helps in evaluating the external environment of a firm. It covers six key areas: political, economic, socio-cultural, technological, environmental, and legal factors. The video explains how these factors impact business operations and strategic planning, emphasizing the importance of understanding and analyzing these external influences to develop effective business strategies.

What new insight or understanding did you gain from this video?