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PEST (EL) Analysis
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Business, Biology
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University
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Hard
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The video discusses the PESOL analysis model, introduced by Dr. Francis Aguilar in 1967, which helps in evaluating the external environment of a firm. It covers six key areas: political, economic, socio-cultural, technological, environmental, and legal factors. The video explains how these factors impact business operations and strategic planning, emphasizing the importance of understanding and analyzing these external influences to develop effective business strategies.
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