VOICED: Crisis-hit French milk farmers ally with local supermarket

Milk producers in southwestern France face challenges due to declining prices. A local solution involves selling milk in a supermarket through a collaboration among producers, industries, and distributors. This initiative aims to improve producer earnings, though it still falls short of desired profitability. The EU's financial aid scheme suggests limiting supplies to address the crisis, with concerns that many European milk farmers could disappear if not addressed.

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