Measuring Business Performance through Financial Assessment Measures

The video explores how businesses measure performance using financial and non-financial metrics. It highlights the importance of aligning performance measures with business objectives and discusses examples from companies like Twitter, Asda, and the NHS. The video delves into financial assessment measures, their limitations, and the need for broader performance metrics. A case study on Apple illustrates the limitations of relying solely on financial data.

What new insight or understanding did you gain from this video?