VOICED : Bicicletas para los italianos

The video discusses the increasing popularity of cycling in Italy, particularly in Rome and Milan. In Rome, despite the rise in cycling, cyclists face challenges such as traffic and poor infrastructure. In contrast, Milan has successfully implemented the Bikemi bike-sharing initiative, which has been well-received. The bicycle market is growing, with companies like Bianchi seeing increased sales. While Milan embraces cycling, Rome is slowly adapting, with more people considering bicycles as a viable mode of transport.

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