Introduction to Business: Mission, Objectives, and Strategy

The video tutorial explores why businesses exist, using Microsoft as an example. It delves into the concepts of mission, objectives, and strategy, emphasizing their importance in business operations. The tutorial also discusses common business objectives such as profit optimization and growth, and introduces the SMART criteria for setting effective objectives. Through examples, it illustrates how to create specific, measurable, achievable, relevant, and time-bound objectives to ensure clarity and effectiveness in business planning.

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