Forces That Change Business Aims and Objectives

The video discusses the pressures businesses face to evolve due to changing market conditions, customer preferences, and competition. It highlights the importance of being proactive rather than reactive in adapting to these changes. The video also covers various forces such as technology, management changes, and legislation that influence business strategies. It emphasizes the need for businesses to set clear objectives for survival, growth, and expansion while considering market entry and workforce adjustments.

What new insight or understanding did you gain from this video?