VOICED: Call center rings in business for Colombia

Manizales, a city in Colombia, has transformed its economy from coffee exports to becoming a hub for telemarketing. The Spanish company Emergia employs 2000 people, benefiting from the city's eager and hardworking workforce. This shift has reduced unemployment significantly. The city's mayor has initiated programs to train telemarketers and plans to expand into English-speaking markets, aiming to capture a larger market share. Investments in English education for students are underway to prepare for this expansion.

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