CLEAN: Mexican drinkers say cheers to micro-brewed beers

The video discusses the growing trend in Mexico where middle-class consumers are shifting from mass-produced light beers to niche brews offered by smaller local breweries. This change is driven by a desire for better-tasting and more interesting products. The market for these niche beers is expanding, with more microbreweries emerging. The sale of major industrial brewers to foreign companies has opened opportunities for local brewers to appeal to patriotic consumers who prefer local products. The growth of the middle class is also contributing to this trend, as they seek novel and diverse beer options.

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