Marketing - Channel Conflict
Interactive Video
•
Business, Information Technology (IT), Architecture
•
University
•
Hard
Wayground Content
FREE Resource
The video tutorial explains the concept of channels of distribution used by marketers to move products from producers to consumers. It introduces channel conflict, which arises when different members of the distribution channel have conflicting goals. The tutorial discusses how this conflict can occur at the same or different levels within the channel, such as between retailers and wholesalers. The negative impact of channel conflict on customer service and company value is highlighted, emphasizing the need for careful management.
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3 mins • 1 pt
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