Can a candidate's TikTok presence change their standing in the presidential election?

The transcript discusses the significant role TikTok plays in modern political campaigns, especially after President Biden's withdrawal from the race. It highlights the platform's influence on public sentiment and voter behavior, comparing it to Facebook's impact in the 2016 elections. The discussion includes insights from Zelf CEO Papane Van Kesteran on how candidates can leverage TikTok's unique algorithm to reach younger audiences. The analysis also covers the varying attention presidential candidates receive on TikTok and the importance of understanding sentiment on the platform to strategize effectively.

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