How Ads Got "Woke"

The video explores the rise of woke advertising, where brands incorporate social and political messages into their marketing strategies. It examines the historical context, starting from early feminist movements to modern-day examples, and critiques the impact of such advertising on social movements. The video also discusses how brands use woke advertising to align with consumer values, especially among Millennials and Gen Z, and the role of social media in shaping brand identities.

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