Philip Evans: How data will transform business

The video explores the evolution of business strategy, emphasizing the impact of technology and data. It highlights the contributions of Bruce Henderson and Michael Porter, discussing how their theories are being challenged by falling transaction costs and the rise of digital data. The video also examines the shift from vertical to horizontal industry structures, driven by technological advancements and the need for scalable communities. It concludes with a discussion on the implications for business strategy, emphasizing the need for new approaches to accommodate collaboration and competition.

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