The Peak-End Rule: 2 Things We Actually Remember

The Peak-End Rule: 2 Things We Actually Remember

Assessment

Interactive Video

Social Studies, Science

University

Hard

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The video explains the peak-end rule, where people judge experiences based on their most intense moment and the end. It highlights the role of expectations in shaping perceptions and describes an experiment by Kahneman and colleagues that supports the rule. The video also discusses how restaurants can apply this rule to improve customer experiences.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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