Understanding Product: The Foundation of Marketing Strategy

The video tutorial covers the 7 P's of marketing, emphasizing the importance of the product. It distinguishes between industrial and consumer marketing, explaining the types of consumer products: convenience, shopping, and speciality. The tutorial discusses tangible and intangible goods, unique selling points, and the Boston Matrix, which categorizes companies based on market share and growth. Finally, it explains the product life cycle, highlighting the need for constant innovation to stay competitive.

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