Blood charity founders call for black community to 'step up' to donate blood on launch of new campaign

The video discusses the critical need for well-matched blood donations for sickle cell patients, emphasizing the importance of ethnicity in blood matching. It highlights a campaign aimed at increasing blood donations from the black community, especially those with the rare 'arrow' blood type. The campaign is driven by personal stories, such as a mother's loss, and aims to normalize regular blood donation within the community. Collaboration with organizations like NHS Blood and Transplant is crucial, and the campaign has already seen significant progress in donor appointments.

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