TED: The business benefits of doing good | Wendy Woods

The video discusses the limitations of corporate social responsibility (CSR) and introduces the concept of total societal impact (TSI) as a more effective approach for businesses to address global challenges. It highlights examples from companies like Mars, Airbnb, and Standard Bank, showing how TSI can lead to both societal benefits and business growth. Data is presented to demonstrate the financial advantages of TSI, and the growing interest from investors in socially responsible investing is noted.

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