Molly Crockett: Beware neuro-bunk

The video discusses a study on serotonin's effect on decision-making, highlighting how media misinterpreted the findings by linking them to cheese and chocolate. It explores the use of neuroscience in marketing, emphasizing the importance of evidence-based claims. The video also addresses unproven claims in neuroscience, such as using brain scans to read emotions, and examines the effects of oxytocin. It critiques the use of SPECT imaging for diagnosing mental illnesses, urging caution against overblown claims and advocating for critical thinking.

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