Seeing the need that nobody else sees

Jack de Boer is credited with inventing the All Suite or Extended Stay hotel market, a concept initially dismissed by traditional hoteliers and finance experts. Despite skepticism, Jack saw a market opportunity for hotels where guests could stay for weeks or months. His perseverance led to the creation of a successful hotel chain, now known as the Marriott Residence Inn, which has become a significant part of the US hotel market. Jack's marketing genius and vision proved the viability of extended stay hotels, leaving a lasting legacy in the industry.

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