Managing International Business Expansion: Strategies and Challenges

The video discusses managing international business expansion, highlighting the complexities of global operations. It introduces Bartlett and Ghoshal's four international strategies: global, transnational, international, and multi-domestic. The video explores product differentiation and business coordination, emphasizing the strategic pathways businesses can take for international expansion. It concludes with the challenges of implementing a transnational strategy, using examples like HSBC.

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