Sampling

The video tutorial explains sampling in psychological research, comparing it to medical sampling. It covers key terms like target population, sample, representativeness, and generalisability. The tutorial distinguishes between probability and non-probability sampling, detailing methods like random, stratified, convenience, purposive, and self-selected sampling. It discusses the strengths and challenges of each method, emphasizing the importance of representativeness and generalization. The video concludes with a reminder to understand key terms and methods, and offers additional resources for further learning.

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