Bridgestone researchers want to grow natural US rubber for their tires

The video discusses the potential of Quayule, a resilient plant, as a domestic source of natural rubber in the US. Bridgestone is investing heavily in researching Quayule for tire production to reduce reliance on Southeast Asian rubber, which faces drought and disease challenges. The video also highlights alternative rubber sources like dandelions and the need for sustainable solutions to meet future global rubber demand due to increasing car numbers.

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