1962: FORD CONCEPT CARS

1962: FORD CONCEPT CARS

Assessment

Interactive Video

Business, Architecture

11th Grade - University

Hard

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The video discusses the challenges of advertising safety features in cars, highlighting Ford's belief that consumers prefer exciting cars over safe ones. Ford's market research indicates that emotional appeal is crucial, leading to the development of the Mustang, a sports car designed for the average man. The video also references insights from a marketing professor.

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1 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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