Cleverly says aide described Rwanda policy as ‘crap’ for ‘dramatic effect’

The transcript discusses a policy, initially criticized as 'crap,' but emphasizes its intended effects rather than the policy itself. The speaker highlights the commitment of James and his team to implement the policy, aiming to deter people smuggling. The choice of words, such as 'crap' and 'shockwave,' is analyzed for its impact on the audience, particularly in a conservative context. The overall focus is on the policy's effects and the strategic communication used to convey its importance.

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