Jason Clay: How big brands can help save biodiversity

The speaker shares their journey from living on less than a dollar a day to working in international development. They discuss the creation and failure of Rainforest Crunch, highlighting the importance of targeting the right drivers for sustainability. The talk emphasizes the need for global collaboration to address sustainability challenges, focusing on reducing consumption and increasing efficiency. The speaker advocates for industry collaboration and strategic focus on key areas to drive change. They highlight initiatives by companies like Cargill and Mars to promote sustainable practices and stress the importance of integrating externalities into commodity pricing.

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