Revolutionizing Advertising: Hypertag Technology Takes Marketing to the Next Level

The video discusses the use of new technology in advertising, specifically focusing on Hypertag, a system that allows promotional content to be sent to mobile phones via infrared or Bluetooth. This technology is being implemented in the UK on billboards and bus shelters. It offers benefits like electronic vouchers and prizes, targeting primarily the youth demographic. Hypertag ensures privacy by not collecting personal data and only sending information upon request. With the global handset market growing, Hypertag is poised for international expansion.

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