Michelin - Stuff That I Find Interesting

The video explores Michelin's unique evolution from a tire company to a renowned restaurant reviewer. It delves into the history of the Michelin Man, the company's colonial activities, and its impact on labor movements. Michelin's promotional strategies, including organizing bicycle races and producing maps, are highlighted. The video also covers the introduction of restaurant guides and star ratings, which encouraged travel and boosted car sales.

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