What is A/B Testing? ...and Split Testing?

The video explains AB testing, a method used by companies like Amazon to optimize web pages and marketing strategies. It involves creating two versions of a webpage to test changes and measure their impact on user behavior. Key conventions include using a control version, testing one change at a time, and ensuring statistical significance. The video also discusses split testing and its applications beyond marketing, such as improving team productivity.

What new insight or understanding did you gain from this video?