Joseph Pine: What consumers want

Joseph Pine: What consumers want

Assessment

Interactive Video

Business, Architecture

11th Grade - University

Hard

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The video explores the evolution of the economy from commodities to an experience economy. It discusses how goods and services have become commoditized, leading to a focus on customization and experiences. The speaker emphasizes the importance of authenticity in creating memorable experiences and how businesses can render authenticity to appeal to consumers. The video also highlights the role of heritage in maintaining business identity and the economic value of authentic experiences.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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