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Market Basket Analysis

Market Basket Analysis

Assessment

Interactive Video

Engineering, Information Technology (IT), Architecture, Social Studies

University

Hard

Created by

Wayground Content

FREE Resource

The video tutorial explains the implementation of the Apriori algorithm for market basket analysis. It covers creating a dataset, preprocessing data using transaction encoding, and applying the Apriori algorithm to find frequent itemsets. The tutorial also discusses generating and analyzing association rules to gain insights into product placement and cross-selling opportunities.

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1 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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