James Geary: Metaphorically speaking

The video explores the pervasive role of metaphor in thought, communication, and discovery. It highlights how metaphors shape understanding, influence decisions, and drive innovation. Using examples from Elvis Presley and Shakespeare, it explains the cognitive processes behind metaphor creation, such as pattern recognition, synesthesia, and cognitive dissonance. The video also discusses metaphor's impact on expectations and decision-making, illustrating its significance in everyday life and scientific discovery.

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