VOICED : Loom band craze fetches French couple $1 million

Loom bands, colorful plastic bands woven on a loom, have become a global playground craze. Originating in the US, they were introduced to France by Emmanuel and Morgan Lagan Song, achieving significant business success. Despite low stocks, they remain a top-selling toy in Paris. Children enjoy creating and gifting their own bracelets, enhancing creativity. With celebrities like the Beckhams and the Pope wearing them, loom bands are poised to influence fashion trends.

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