Sheena Iyengar: How to make choosing easier

The video discusses the concept of choice overload, where too many options can lead to decision paralysis and dissatisfaction. It presents studies, including a jam experiment and a financial savings study, to illustrate the problem. The speaker proposes four techniques to mitigate choice overload: cutting down options, making choices more concrete, categorizing options, and conditioning for complexity. These strategies aim to improve decision-making and satisfaction.

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