Stakeholder Engagement

The video emphasizes the importance of engaging stakeholders in sustainability efforts. It highlights common mistakes companies make by not involving stakeholders early, leading to wasted efforts. The speaker stresses the need to identify primary and secondary stakeholders and understand their concerns, known as materiality. The video also discusses how different stakeholders have varying priorities and communication needs, using examples like executive compensation. The goal is to align sustainability initiatives with stakeholder interests for meaningful impact.

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