Understanding PESTLE Analysis for Business: Identifying External Threats and Opportunities

The video tutorial explores the PESTLE analysis framework, which categorizes external threats and opportunities into political, economic, social, technological, legal, and environmental influences. It focuses on political, economic, and social influences, using case studies of McDonald's, Tesco, and M&S to illustrate how these factors can impact businesses. The tutorial emphasizes the importance of identifying and addressing these external factors to mitigate threats and capitalize on opportunities.

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