Online Shoppers Kept Christmas Sales Figures Afloat

Online Shoppers Kept Christmas Sales Figures Afloat

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Information Technology (IT), Architecture, Business

University

Hard

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Retailers experienced lower than expected sales before Christmas, with a slight recovery in the final week of December. The British Retail Consortium reported a 1.5% increase in sales compared to the previous year, largely driven by online sales, which grew by nearly 18%. Pharmacy owner Nishma Jirani plans to focus on online sales and adjust stock levels. Overall, 2012 was challenging for retailers, with consumers cautious about spending due to credit card bills.

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