Six Paths Framework

Six Paths Framework

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Interactive Video

Business

University

Hard

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The video explains the Six Paths framework within the Blue Ocean Strategy, which guides companies to explore new markets beyond existing ones. It covers six pathways: alternative industries, strategic groups, buyer groups, complementary offerings, functional and emotional appeal, and trends over time. Each path provides strategies to identify new market opportunities and innovate value, helping businesses differentiate and expand their market reach.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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