Income Elasticity of Demand: Understanding its Importance in Business Planning

The video tutorial explains income elasticity of demand (YED), a measure used by businesses to understand how demand for their products changes with household income variations. It covers the YED formula, which is the percentage change in demand divided by the percentage change in income, and how to interpret its values. Goods are classified as inferior, normal, or luxury based on their YED values. The tutorial emphasizes the importance of YED in business planning, especially during economic fluctuations, to maintain sustainable performance.

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