VOICED: Bubbles offer new tool to combat counterfeiters

The video discusses the challenge of distinguishing real products from counterfeits and introduces a French firm's solution: the bubble code. This technology acts as a digital fingerprint, allowing users to verify authenticity via a smartphone and a central database. Currently used for products like wine and electronics, it has potential applications in identity verification. The technology is unique and difficult to replicate, ensuring authenticity. Developed over a decade, it is now commercially viable, with the potential to expand globally.

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